Multi-Location Brand Conversion
The Challenge
Herc Rentals required a coordinated signage program to implement consistent branding across a large network of locations. With approximately 350 locations involved, the program required multiple sign types and consistent brand execution across varying building and site conditions.
The Solution
Thomas Sign supported the program with signage solutions for both exterior and interior applications. The scope included building identification, freestanding signs, entrance graphics, awnings, window graphics, and interior branded environments.
Centralized coordination helped maintain consistent brand standards while adapting signage to the requirements of individual locations.
Signage Scope
- Channel letters and building signs
- Monument and freestanding signs
- Pylon sign conversions
- Awnings
- Window and door graphics
- Interior branding and wall graphics
- Site-specific sign modifications
The Result
The program delivered consistent Herc Rentals branding across 350 locations, creating a unified visual identity across a variety of facilities and sign applications.
