Multi-Location Brand Conversion
The Challenge
Herc Rentals required a coordinated signage program to implement consistent branding across a large network of locations. With approximately 350 locations involved, the program required multiple sign types and consistent brand execution across varying building and site conditions.
Our Solution
Thomas Sign supported the program with signage solutions for both exterior and interior applications, including:
- Channel letters and building signs
- Monument and freestanding signs
- Pylon sign conversions
- Awnings
- Window and door graphics
- Interior branding and wall graphics
- Site-specific sign modifications
Centralized coordination helped maintain consistent brand standards while adapting signage to the requirements of individual locations.
The Results
Thomas Sign delivered consistent Herc Rentals branding across 350 locations, creating a unified visual identity across varying facilities, site conditions, and sign applications. Centralized coordination allowed the program to maintain brand standards while adapting signage to the requirements of individual locations.
