National Retail Rebranding Across 275 Locations
The Challenge
Thomas Sign was contracted to support the national rebranding of Lumber Liquidators locations to LL Flooring.
The program required a fast-track rollout during the COVID pandemic and significant supply-chain disruptions. During the program, Thomas Sign also took on 256 additional locations originally assigned to another sign vendor that closed, substantially expanding the scope while the rebranding was already underway.
Our Solution
Thomas Sign provided a full turnkey signage solution, coordinating the program from design and permitting through manufacturing and installation.
The scope included:
- Exterior wall signs
- Pylon signs
- Monument signs
- Removal of existing Lumber Liquidators signage
- Patching and painting
- Permitting
- Sign manufacturing
- Nationwide installation
- Window tint and window graphics
- Maintenance of existing pylon and monument signs
Thomas Sign utilized its in-house permitting expertise and developed manufacturing processes to help accelerate permitting, fabrication, and installation while maintaining consistent LL Flooring brand standards across locations.
The Results
Thomas Sign successfully completed the rebranding of 275 unique locations within a two-year period.
The program demonstrated Thomas Sign’s ability to scale quickly, absorb a significant increase in project scope, and coordinate hundreds of individual locations through a centralized signage program.
