400+ Location Restaurant Signage Rebranding Program

The Challenge

White Castle needed to create a fresh new look for its restaurant chain and implement the updated signage across hundreds of locations throughout the Midwest and Northeast.

Thomas Sign worked with White Castle to develop a new family of signs that could support the brand’s large-scale restaurant signage rebranding program.

Our Solution

Thomas Sign served as White Castle’s sole signage supplier during the rebranding program. Working directly with White Castle, our team helped develop the new signage family and supported the rollout across the restaurant chain.

Following the initial rebranding program, Thomas Sign continued to provide signage for new White Castle locations.

The Results

Thomas Sign successfully supported the rebranding of more than 400 White Castle restaurants throughout the Midwest and Northeast.

The relationship continued beyond the rebranding program, with Thomas Sign providing signage for additional new restaurant locations.

Services Rendered:
The source does not provide a detailed service list for this program, so I would keep this conservative:

  • Signage Development
  • Manufacturing
  • Program Management
  • Multi-Location Rollout

White Castle Restaurant Rebranding Program

Thomas Sign helped develop a new family of signs for White Castle and served as the sole signage supplier for a rebranding program covering more than 400 restaurants across the Midwest and Northeast.