400+ Location Restaurant Signage Rebranding Program
The Challenge
White Castle needed to create a fresh new look for its restaurant chain and implement updated signage across hundreds of locations throughout the Midwest and Northeast.
Thomas Sign worked with White Castle to develop a new family of signs that could support the brand’s large-scale restaurant signage rebranding program.
Our Solution
Thomas Sign served as White Castle’s sole signage supplier during the rebranding program. Working directly with White Castle, our team helped develop the new signage family and supported the rollout across the restaurant chain.
Following the initial rebranding program, Thomas Sign continued to provide signage for new White Castle locations.
The Results
Thomas Sign helped translate White Castle’s refreshed brand into a standardized family of signs that could be consistently implemented across more than 400 restaurants throughout the Midwest and Northeast. Following the rebranding program, the partnership continued with Thomas Sign providing signage for additional new restaurant locations.
